GroupX

GroupX: Where InnovationMeets Imagination

Headquartered in Athens, Greece, GroupX stands as a premier business conglomerate with over a decade of innovative leadership and 25 years of foundational expertise led by our visionary founder and CEO "SZ".

Our journey began with a bold vision to establish a multi-dimensional entity that transcends conventional business boundaries. Today, GroupX thrives with more than 100 dedicated employees, executives and an expansive network of expert partners, propelling success across diverse sectors.
Our portfolio spans over ten flourishing branches, anchored by a specialization in luxury romantic hospitality. As Europe’s leader in themed, adult-focused hotels, we craft unforgettable experiences that blend elegance, intimacy, and unmatched service in Greece and beyond. Our ambition to redefine luxury extends to international markets, where we seek partnerships to share our expertise in themed hospitality and construction.
Beyond hospitality, GroupX excels in general merchandise trade, bridging global markets with a commitment to quality and reliability. Our operations extend into real estate, executive car services, romantic and executive interior design, digital services, and web development. With secondary ventures in trading, insurance, vending services, and strategic consulting, we embody versatility and ambition.
At GroupX, we believe in building lasting partnerships, redefining standards, and transforming ideas into impactful realities. Our commitment to innovation, excellence, and strategic growth inspires trust and sets us apart in a dynamic marketplace.

  • Our Mission: At GroupX, our commitment to excellence and innovation drives us to exceed expectations in every venture. With our vast expertise, trusted partnerships, and unwavering dedication to quality, we offer more than services—we offer a partnership founded on trust, reliability, and shared success. We invite you to explore the potential of a collaborative journey with us, confident that together, we can bring transformative ideas to life and achieve remarkable results. Discover the power of partnership with GroupX.